You think events are just about sessions and swag, but Jay Schwedelson and Bob Vaez make the case that the real ROI happens before showtime and after hours. From pre-show outreach that actually drives booth traffic to the surprisingly strategic world of name badges, Bob shares hard-won plays that save budget and build relationships you’ll still be cashing in on months later.
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Best Moments:
(01:27) How a boring engineer fell in love with conferences and built EventMobi from attendee pain points
(05:24) The simplest networking hack: ask what people are doing for dinner and make it a small group
(07:29) Speed to LinkedIn that night so your new connections actually remember you
(10:00) The highest impact move for sponsors happens before the show: targeted pre-show emails
(11:46) Smart due diligence: check which sponsors keep returning to the same event
(16:38) Why badges matter more than you think and how truly wireless on-site printing changes everything
Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
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Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206
