Do This, NOT That: Marketing Tips with Jay Schwedelson GUEST: How to Really Maximize Events 🤝 w/Bob Vaez CEO at EventMobi | Ep. 426
8 snips
Oct 9, 2025 Bob Vaez, Founder and CEO of EventMobi, dives into maximizing event ROI beyond the show floor. He shares how to turn casual meetups into meaningful connections by suggesting attendees ask about dinner plans. The importance of prompt follow-ups on LinkedIn to cement new relationships is emphasized. Vaez also highlights the value of targeted pre-show emails for sponsors and discusses why badges are crucial for first impressions. His insights offer a fresh perspective on creating impactful event experiences and maintaining relationships long after the event.
AI Snips
Chapters
Transcript
Episode notes
Started From An Attendee Problem
- Bob built EventMobi from his own frustrations as a conference attendee who wanted better mobile experiences.
- He turned attendee pain points into a platform that planners and sponsors embraced.
Turn Small Meals Into Big Relationships
- Ask people you meet at events what they are doing for dinner and invite a small group to join.
- Follow up that night on LinkedIn so new connections remember you.
Promote Before The Show
- Sponsors should prioritize targeted pre-show outreach to drive booth visits.
- Send relevant emails to the right audience so attendees remember you before they arrive.