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291 - A Crash Course in Marketing to Older Women (And What It Means for Brand Loyalty) with Sara Mitzner, VP of Brand Marketing at AS Beauty Group
The Marketing Millennials
Strategic Focus on Direct-to-Consumer Sales in Beauty Marketing
This chapter examines the shift towards direct-to-consumer sales in the beauty industry, emphasizing its benefits like improved profit margins and operational efficiency. It also addresses the challenges posed by traditional retail and the ongoing importance of in-person shopping experiences.
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