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Data Council Week (Ep 3) - GTM 101 for Engineers With Chase Roberts of Vertex Ventures

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The Importance of User Licensing in Pricing

The North Star of tech companies should be user-based pricing, he says. "What people don't understand is that calculating like and figuring out how to charge might be complex, but you have to hide this from your customer" Slack's $10 million contract with a CIO today would cost hundreds of thousands of dollars or millions in the long run. The company has been valued at more than $1 billion by investors so far.

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