4min chapter

The Knowledge Project with Shane Parrish cover image

#117 Kat Cole: The Power of Possible

The Knowledge Project with Shane Parrish

CHAPTER

The Tension Between the Franchises and the Franchisees

"I would rather err on the side of creating a little bit of a demanding monster than be so cautious, that i don't feed their a demandsthat i don't fully repair the trust," she says. "Just because you can do something does not mean you should." She adds: "You don't own the brand. The franchis or owns the brand"

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