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20min chapter
How To Rank #1 With Google’s Secret Algorithm (Google Leak Explained)
Marketing Against The Grain
Evolution of Digital Marketing Strategies with AI
This chapter explores the shift in digital marketing strategies towards driving awareness and consideration through qualitative and quantitative means, leveraging AI for enhanced conversions, and personalizing content. It emphasizes the importance of thorough research, developing appropriate messaging, and implementing organic and paid strategies before utilizing AI. The chapter also touches on the impact of AI on marketers' roles, challenges of AI adoption, and the evolving landscape of marketing in the digital age.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode