Accelerating Revenue Growth with Killer Positioning with Emily Omier
The Recognized Authority
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Are You a Consultant, or a Specialist?
Tay: I was a marketing writer for the same industry that i work for now. So i was already very hyper specialized in this specific industry. And then i moved to do more, you kno, higher level messaging and positioning instead of just Marketing writing. Because i felt like for a lot of clients that the need was greater than what ihad been doing. Tay: It's typical for founder lead businesses that never really go into epositioning. Although i would argue that your position is really important to get the right referrals.
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