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Marketing Channel Fight Club: What Marketing Channel is best?
Marketing Against The Grain
Using Virality in B2B Product Growth
Virality isn't something just you instrument. It has to be something you've built within your product, and so there's just some product. What would I do as the marketer or growth person? I would try to perfect and optimize that loop,. You can build that, which is how many users a single user will share it with and then what's conversion rate of those users.
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