2min chapter

Outbound Squad cover image

Increase win rates using these timeless psychology principles with Mor Assouline

Outbound Squad

CHAPTER

What's the Next Step in Cold Outreach?

I get much less cold outreach than you would probably think. It's very few people, maybe three to five cold calls a week and it's even less, maybe on average one per week from someone that's selling something BDB. So mostly it's just telemarketer selling random stuff. I'm always wondering when I hop on a call, what the fuck are we going to be talking about and what is the next step? If I like this, how could I move forward? And I am quickly trying to determine when I can end this conversation.

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