Stacking Growth | The B2B Marketing Podcast cover image

S2 E10 - Breaking the Barrier of Selling into Large Enterprises without Brand Recognition

Stacking Growth | The B2B Marketing Podcast

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Is That a Strict Question?

When you think about these sturdy accounts, these strategic accounts, and you said, typically call five of those accounts are current customers. And i'm goingto ask a selfish question, ecause it's something that we've been talking about and wrestling with in our sail sen hereor fine lobs. Do you keep the number of net new accounts versus current customers separate within their book? Do you see that changing overtime and terofwhat terms of like this kind of full psych nature of running these strategic accounts? It is curious, how o you think about that selfishly? Yes, i think our capacity model write that how many accounts you can target, and how did you choose those account is

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