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EP 28 - Producing High-Converting Ad Creative At Scale, Facebook's Advantage+, and More
Adspend with Ash Melwani and Rabah Rahil
How Can We Impact Our Business Through Campaigns?
Josh Graham: I think a great jumping off point would be that the media buyer essentially started to be abstracted away from actual media buy. And you're seeing just this shift in terms of people or the platforms are starting to take away a lot of the levers, knobs, bells, whistles. It's just put money in and put creative in. Those are really starting to become the two inputs. Facebook's starting to dip their toes in this now, right? Right?
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