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359: Trovata: Navigating SaaS Enterprise Challenges to $10M ARR - with Brett Turner

The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship

CHAPTER

Introduction

Brett Turner is the founder and CEO of Travata, a SAS FinTech company that offers automated cash management and forecasting solutions for businesses. Brett spent two years in the discovery phase talking to as many potential customers as he could. To deliver a successful product, he needed to integrate with banks but back then, most didn't have APIs. Thanks to that bet, though, Travata has grown into a business that's doing around 10 million in ARR and has raised over $58 million.

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