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To scale, you must master the skill of storytelling, w/Charity: Water's Scott Harrison

Masters of Scale

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Introduction

Jonathan Gotchill is author of the storytelling animal, which digs deep in the humanities abiding passion for stories. In his extensive investigations, Jonathan has immersed himself in stories from across different ages and cultures. There are three basic elements that all stories share: problem, solution, structures. Story may have served the same function for humanity as a way to go into rich, imaginative, emotional simulations - but without any danger.

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