75: User Personas
How To Succeed In Product Management | Jeffrey Shulman, Red Russak & Soumeya Benghanem
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"When there's a person there's real empathy that's at least when I believe you can deliver your best work. They're people not users," he says. "If we can have the physical forms in our office albeit a pop up you know cardboard stand to start anything that's more than a piece of paper with a bunch of words on it."
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