Separating the Individual from the Brand

Erik sits down with Nuseir Yassin, creator and CEO of Nas Company, to discuss the value of followers on social media, how to create viral content, and why people are craving community content. Go to https://creators.riverside.fm/MediaEmpires + use code MEDIAEMPIRES for 20% off individual plans.

Nuseir is most known for his viral 1,000 daily, one-minute-long videos online under Nas Daily. Nas Company is a production studio focused on community building and empowering creators to become educators.

We're hiring across the board at Turpentine and for Erik's personal team on other projects he's incubating. He's hiring a Chief of Staff, EA, Head of Special Projects, Investment Associate, and more. For a list of JDs, check out: eriktorenberg.com.

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RECOMMENDED PODCAST:

🎙️ECON 102 W/ NOAH SMITH - Keeping econ entertaining - Noahpinion author Noah Smith and Erik Torenberg break down business news and politics every week.

Apple: https://podcasts.apple.com/podcast/id1696419056

Spotify: https://open.spotify.com/show/6q7Gn5lP8TTtBPuV1NJSGs

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TIMESTAMPS:

(01:00) Episode Preview

(03:38) The common thread between Nuseir’s endeavors

(04:50) What is Nas Daily’s creative superpower

(06:16) Nas Daily’s inflection point

(07:14) Which platforms give you vitality?

(08:06) Monetization

(08:50) Followers vs community

(12:23) Creator relevancy

(13:40) The Evolution of Nas Academy

(14:28) Operational to SAS Platform

(15:17) Cohort-based services

(18:13) Capital sources for creators

(20:02) Misaligned incentives for creators

(21:05) Mr. Beast as a case study

(23:16) How to build a perfect “exit plan”

(25:33) The person vs the brand

(26:31) Vertical form one-minute long videos

(28:27) Shelf-life of content

(29:33) Tiers of creators

(33:21) How to properly build community

(34:36) Podcasts

(35:50) Evolution of social spaces

(37:48) What should creators and brands build?

(39:12) People are craving community content

LINKS:

Nas Daily: https://nasdaily.com/

Nas.IO: https://nas.io/

SOCIALS:

Nuseir’s Twitter: https://twitter.com/nasdaily

Erik's Twitter: https://twitter.com/eriktorenberg