How to Respond to an RFP

"If the incumbent is also in the pool of firms responding to the RFP, then simply refuse to do it 100% of the time," he says. "What I see is they are just bringing you in to keep the incumbent honest and your chances of actually winning are basically nil." The best courtesy would be to tell them it's time to part ways with an account people that you don't like or who have nothing to do.