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291 - Ask Me Anything with Chris Walker: Episode 3 |Demand Gen Live S2 x81

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Marketing and Productivity - The Key to Better Productivity

Maal: In a sales life motion, that's pretty simple. They're gong to go to the web site and they can't get into the product. But in a p l g motion, you con have the exact same company, but then you add the p l gMotion. More than 90 % of buyers will take the path of least resistance s if you put start a free trial or get a demo. Maal: When you focus on educating the customers so that they buy independently, they do the buying process independently. The difference is that more people buy at away higher rate.

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