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The NBA
Acquired
Is the NBA Franchise a Playbook?
Play book is the three things we kept harping on that are basically, with some fudging on the first one, the disney play book of content. I think they made very intentional decisions to attract young fans. There's just a lot more years in the future in the average age of the n b a fan versus verage age of the life span of i human who likes the m l b. It's an easy way to make the value go up expand the number of years....
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