4min chapter

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#296 Bernard Arnault (The Richest Man in the World)

Founders

CHAPTER

The Attack Vector of Arrogance

CNN's Jim Boulden says the brothers arrogantly stuck to their guns. They were convinced that as time passed, the brothers position would become increasingly untenable. "What is the point of underestimating somebody? Are now ever made inflexible?" he asks. 'This is something else that repeats in human nature over and over again'

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