The Bar bell strategy is a dense slide, but it's important to start with two things. The first thing you should do before meeting with an investor is go on u tube and listen to everything they've done. And the second one is count your customers noses. It means go find your customers, or whatever customer segment, then go find the look alikes of those customers and count them. That's your tam.
Two startup CEOs share their approach to fundraising, Andrew Farah explains the strategy he used to raise $100M for Density (03:58), Dejan simplifies his community-forming principles for SoleSavy (38:27), and both give tactical lessons from the mistakes they made along the way (46:23)! Deck: https://bit.ly/3b8gz8g