Clearer Thinking with Spencer Greenberg cover image

Two things shape the course of your life: luck and your decisions (with Annie Duke)

Clearer Thinking with Spencer Greenberg

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The Intersection of Luck and Decision-Making in Business

This chapter explores the interplay of decision-making and luck in shaping business success, using a vitamin D product's sales surge during the pandemic as a case study. It emphasizes the need to consider contextual factors beyond marketing in evaluating performance and making future resource allocation decisions.

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