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Rewind: How big companies kill ideas — and how to fight back, with Tony Fadell
Decoder with Nilay Patel
What Can We Do With the iPod?
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We're taking a computer and putting a phone with the computer. That's the way it was thought. So we started going down that line. And so we said, what can we do with the iPod? So we made an iPod plus phone. We spent a lot of time working on it didn't work. At the same time we were doing full screen iPods for video because you're like, well, it's great to have, you know, video, but in music videos, but it's a little postage stamp screen. The team there created this huge ping pong size or pool table size. Multi touch Mac was a projector from the ceiling that projected the Mac interface.
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