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Rethinking Fitness Goals: From Shame to Sustainability
This chapter examines the troubling trend of shaming individuals for quitting their fitness goals, particularly highlighted by marketing campaigns from companies like Equinox. It emphasizes the need for setting realistic, incremental goals rather than succumbing to the pressure of rapid results, which often leads to burnout. By advocating for a gradual approach to fitness, the speakers discuss how sustainable habits can be built over time, promoting long-term success instead of short-lived enthusiasm.