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S1 E7: How Lomi Does 9 Figures in Revenue by Putting Brand First with Matt Bertulli

Down To Chat

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D2C Twitter Is Just Like Ask a Question Shut Up

Cody: I love when you can take like the direct response principles not necessarily take like the tactics but like put those direct response principles in there. "I just like to ask questions in our funnels to see what people respond with and it kind of gets them invested so like you're really like the DR it means like sunk cost bias all the way in" He says most businesses start and finish in under five years and one season they're in and out. Cody: You should be looking at it like 10 years if you're in it for an exit or some kind of outcome. It's probably also good marriage advice well, because sales is asking questions shut up kind of marketing too

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