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14min chapter
#204 John Bragg: The Blueberry Billionaire
The Knowledge Project with Shane Parrish
Strategic Transformations in Agriculture
This chapter explores the strategic mindset required to build a sustainable agricultural business, particularly in the blueberry processing industry. It emphasizes the importance of long-term vision, operational efficiency, and the need to adapt to market changes while maintaining strong business relationships. Additionally, the discussion covers the advantages of focusing on B2B sales and diversifying production to ensure year-round operational success.
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