S2E17: McKinsey Case Interview Example
Strategy Simplified
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What Is the Estimated Increasive Value for a Farmer Using This Product?
There are two primary benefits that orchard owners get from this product. It protects whole mangoes from pest damage and improves the yield by 6%. The second benefit is that it improves the sweetness, which is mostly for commercial use. That was for 10%. It improves it by 10%. So what is the estimated incremental value for a farmer by using this product?
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