2min chapter

How I Built This with Guy Raz cover image

Kodiak Cakes: Joel Clark (2020)

How I Built This with Guy Raz

CHAPTER

Add Protein to Breakfast Pancakes

I was trying to incorporate more protein into my diet. One day I'm just looking at this vanilla protein powder going, I wonder how that is in a pancake. So I made it right there. And I was like,It was great. I think this could actually be a product. But after we, and so what we did is we came up with a name Power Cakes. And then we went ahead and trademarked that and it did great. Right out of the gate, it started selling really, really well.

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