BJ Fogg is one of the world’s top experts on habits. He is a behavior scientist and the founder and director of the Behavior Design Lab at Stanford University. He is also the New York Times bestselling author of Tiny Habits: The Small Changes That Change Everything, which introduces readers to his breakthrough method for creating lasting behavior change. As a sought-after speaker and consultant, BJ has helped thousands of people transform their lives through habit formation.

In this classic episode of the Elevate Podcast BJ joined host Robert Glazer on to discuss why habits are the foundation of all achievement, and how to form the habits needed to reach your full potential.

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