Explaining the value of video to clients, Finding leads for a new agency, Valuations for retainer work vs. productized services, Tracking offline conversions, and Using conversation intelligence tools
Marketing School - Digital Marketing and Online Marketing Tips
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Understanding Agency Valuations and Offline Conversion Tracking
This chapter explores the valuation differences between agencies based on retainer work versus productized services, highlighting how recurring revenue models can boost investor appeal. It also addresses the challenges of tracking offline conversions in marketing and offers insights on demonstrating value to clients.
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