Importance of System of Record and Marketing Potential in SaaS Companies

I am thrilled to welcome, Ajay Agarwal, Managing Director @ Bain Capital Ventures, where he focuses on early stage application software and SaaS investing. Included in his immense portfolio are the likes of Optimizely, SendGrid and GainSight, just to name a few and prior to crushing the world of investments, Ajay was an early employee at Trilogy, where as Head of Sales and Marketing he was instrumental in growing their annual revenue to $300m. 

Discussed In Today's Show:

• What is the difference between SaaS and Enterprise Software? (there is one!)
• How does the introduction of cloud software affect the sales cycle for startups?
• How can startups know when is the right time to release their MVP without having significant issues with churn?
• What does product market fit really look like for SaaS startups?
• Once product market fit is achieved, is it merely a case off during money into the machine? 
• Why has customer success become such an integral part of SaaS and what can startups do to optimise customer success?

In a round we call the 60 Second Saastr, we also hear:

• Why is the system of record the easiest way to build a $bn company?
• The $10bn opportunity in marketing? 
• The future of zenefits?

If you would like to find out more about the show and the guests presented you can follow us on Twitter here:

• Jason Lemkin
• Harry Stebbings
• Saastr
• Ajay Agarwal