Josh: I don't think most marketers are even, even aware. They don't even have the awareness that will actually talk about this. One of the questions I like to ask customer is what if we could take highly engaged users from your website and tell them not only did they just spend three minutes on it but also spent a lot of time with you? And then as a bonus, why do so many people in India would be happy with so much less?" Josh: "I'm taking their joy and I'm bringing it to, to the consumer"
Rishi Rawat is the founder of Frictionless Commerce. As a world-class expert in buyer psychology and conversion optimization, Rishi has spent the past 13 years laser-focused on running marketing experiments that help eCommerce brands remove friction and massively increase sales.
In our conversation we dive into:
- Self-awareness as a superpower
- Intuition versus empirical data
- Delegation and installing your operating system into a team
- Busyness, laziness, and essentialism
- Specialization and the pursuit of excellence
- The placebo effect, gossip, and evolutionary psychology
- External and internal realities
- Consumerism and ethical marketing
- and much more...
Connect with Rishi:
Music by Kirby Johnston – check out his band Aldaraia on Spotify