Josh: I don't think most marketers are even, even aware. They don't even have the awareness that will actually talk about this. One of the questions I like to ask customer is what if we could take highly engaged users from your website and tell them not only did they just spend three minutes on it but also spent a lot of time with you? And then as a bonus, why do so many people in India would be happy with so much less?" Josh: "I'm taking their joy and I'm bringing it to, to the consumer"

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