169. Chris Dreyer — Unlocking Leverage: Strategically Scaling Your Impact
The Game Changing Attorney Podcast with Michael Mogill
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The Importance of Branding in Your Business
I always tell people in the beginning, like if you need cases, focus on direct response, but a little bit of brand and over time that disparity is going to shift significantly more to brand. A thousand percent agree. We're at this point, we're probably like 80% brand, maybe 20% direct response, maybe 90%, 10 at this point. So I don't have to win today. I can do something, make some sort of investment today that three years from now, you know, really starts to pay for itself.
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