Psychology of Video Games Podcast cover image

002 - Big Data and Becoming a Video Game Psychologist

Psychology of Video Games Podcast

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The Maturity Curve of Analytics in the Game Industry

A lot of what I've read around the big data analysis is that we can help identify who your big spenders are and we can do a funnel analysis to show where you're losing players and paying players. And, and that's all pretty good, but I remember talking to somebody who runs a company that does this sort of thing and I won't mention his or her name. They were talking about being able to identify like a certain type profile, certain type of person who would be more likely to spend money. But their answer was that it doesn't matter. It's a theoretical, meaning that there's no, there's no theory associated with, with what we do in this particular

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