PQLs - Where Do You See the Best First Integration?

Sierra: Let's just dive into PQLs because I have some spicy takes, which I know that you have absolutely no problem with answering. Where do you see kind of the first step of integration in terms of product qualified leads? Sierra: We help our customers find users or accounts or PQOs or PQAs that having to hit the conversion events that they're trying to identify. And then you can use our product to action that, to set it to sales and show them, okay, here's what they're doing and why you should talk to them.