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#72 - Jobs To Be Done with Sean Adams

The Learning Culture Podcast

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The Importance of Background in Business

Sean O'Brien: We're going to get into the nitty gritty of it in a second, but why don't we start from your perspective like an experience that you've had. First about 10 years of my career actually owned a small business in the B2C space. It was a construction and home services company. Did some work in some real estate as well. So working direct with homeowners. And I would see time and time again for the first like six months, deals would just not progress because of this QuickBooks issue. That really wasn't that they just like had an issue with our platform or accounting. The mental lift of getting their accountant to help them navigate these two

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