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Corner Office Conversation With Srikanth Velamakanni, Co-Founder, Fractal

The Morning Brief

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Predictive Models for Public Safety

This chapter explores the application of predictive behavioral models in various industries, specifically focusing on a project aimed at reducing railway accidents through innovative visual cues. It also examines how similar strategies are applied to national highways in India, emphasizing the role of subconscious perception in enhancing public safety through data science and design interventions.

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