I hate blanket advice, right? I understand why it has to exist. It's a very direct like, these places don't ask questions. Just do it. So that's what I've heard that advice. There were definitely times that raising prices did help us and it was, but, but I didn't hear it from someone else. And also just there's so many variants, so many different directions you can go. You almost have to tell people like, how do you know when you're at the right level of pricing,. Like that's, that's what he feels like the useful advice would be.