Insights from a Google Ads Liaison
Ecommerce Playbook: Numbers, Struggles & Growth
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Navigating Branded Search in Google Ads
This chapter delves into the intricacies of managing branded search within Performance Max campaigns in Google Ads, emphasizing the need to understand incremental conversions to optimize ROAS. It highlights the importance of viewing brands as entities and discusses Google's evolving tools for measuring ad effectiveness through incrementality studies. Additionally, strategies for effectively managing a Google Ads account for a $10 million apparel business are explored, addressing the challenges of setting advertising targets and achieving profitability.
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