Rapid Response: Why design matters more than ever, w/PepsiCo Chief Design Officer Mauro Porcini
Masters of Scale
00:00
Design's Role in Business Evolution
This chapter explores the crucial role of design in driving business value and challenges traditional notions of failure in innovation. It emphasizes the intersection of design and sustainability, particularly in major corporations like PepsiCo, advocating for consumer engagement and the importance of incremental change. The discussion also highlights the need for companies to cultivate a culture of experimentation to remain competitive amid evolving societal and economic challenges.
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Transcript
