How to Get People Talking in the First 20 Seconds of a Cold Call

If you can get the person you're cold calling talking in the first 20 seconds, you are setting yourself up for massive success. You should always be the first to hang up on a call. While the conversation is going well and I've got the information from you, now I've got what I need to set the next meeting. And then I'm going to take control. These one to seven minutes there are going to be my qualification questions to see if you're the right fit. We're talking about like straight scientific proof on that. It's hard. The reason why this isn't taught is because it's not easy.