223 - To Persuade is Human?
You Are Not So Smart
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Persuaders Brains
Project debater, harishnaderajin is a new series on iReporter. This week we look at the role of brains in persuasion. We talk to Eliza beck who has studied persuaders' brains for years. She explains how brain imaging can help us understand what makes messages more persuasive and which health messages get people to quit smoking.
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