Are You Using Heat to Affect Social Change?

I think we devolve into virtue signaling, which is people using it to raise their stature among their peers as opposed to actually trying to do something constructive. Does that mean you should never use heat? No, I just think that you should be careful and selective about it. Norms really shape behavior. And so just by shaping the norms, which he does do, you potentially are shaping behavior without even changing attitudes. So you can't always assume you'll be able to affect the way people think. But if nobody liters on the beach, nobody liter on the beach. It actually gets us the sum of the impact we want.