Behavioral Science For Brands: Leveraging behavioral science in brand marketing. cover image

Summer holidays: using nostalgia to increase willingness to pay

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

CHAPTER

Behavioral Science in Tourism Marketing

This chapter delves into how behavioral science informs tourism marketing, emphasizing innovative initiatives like the Palau pledge that enhance visitor commitment to environmental protection. It discusses the broader implications of these principles for various industries, showcasing strategies that reduce no-show rates and enhance customer experiences. The chapter also examines the balance between financial penalties and social obligations, highlighting their effects on consumer behavior in tourism and dining contexts.

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