mat abraham: What are the first three ingredients that go into a successful communication recipe? rob: A clear takeaway, yet your message concisely. mat Abraham: Show general interest and enthusiasm for your topic. rob: And finally, if you can provide insights that are not obvious, if people can walk away thinking, oh, i learned something or that made me think, that will actually keep people wanting to come back for more. matsabraham: I know that our listeners will take away many useful, actionable insights from this episode of wha podcast.
In this episode of Think Fast, Talk Smart, Stanford GSB Lecturer Robert Siegel sits down with Matt Abrahams to discuss the role of communication in helping businesses to adapt and transform and his new book The Brains and Brawn Company: How Leading Organizations Blend the Best of Digital and Physical Specifically. “You have to see how things are interacting with each other. You have to see how your organization is interacting both internally and externally. And so what we found is that great systems leaders were really good at managing the narrative,” says Siegel.
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