Crumbl: Jason McGowan
How I Built This with Guy Raz
00:00
The Cookie Revolution: An Entrepreneurial Journey
This chapter explores the entrepreneurial journey of a cookie company that transformed the dessert market through technology and innovative marketing. It highlights the founders' commitment to optimizing their cookie recipes via A-B testing and leveraging social media to expand from one location in Logan, Utah, to over a thousand stores. Additionally, the narrative delves into personal reflections on resilience, meaningful work, and the evolution of their business model.
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