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How to Make More Money in Your Business
People don't actually move faster than other people. It's just that you get more for each step when you are more strategic. So we had a we have a PR company that we bought that was selling 100 units a month of PR services and they did decent, decent business but I really like the founder. And so we dove into the data and it looked like 85% of the businesses turned out within two or three months, which is horrendous. 15% of the customers paid the most and stayed the longest and they were different. What do you do? Play a long game, right?