There's a lot of tricks that we're going to go over here that are on the psychological testing side. A question mark is always superhandy in any social writing, because when there's a question mark, it's a visual cue that there's an answer coming. Another sneaky little trick is one we learned from shakespeare,. It's called the royal wee of the royal u and that has to do with sort of forcing people into feeling there on your team, or to put themselves in your shoes right?