872: Chief Revenue Officers, with Zorian Rotenberg
Sales Strategy & Enablement by Revenue.io
00:00
The Importance of Effective Coaching in Sales
The single most effective thing you can do for individual performance improvement is effective coaching. So we don't expect manager, let's say, to be an effective coach. That's higher coach. There are people that are professional coaches. They don't have to be a manager. People, they could be a coach. We either need to invest change dramatically how we invest in developing managers and or also much as we've done the sales side,. It's has specialized management roles.
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