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Robin Waite: Embracing fear and scaling your dream business

Don't Work Harder

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Transformative Pricing Strategies

This chapter explores the impact of bold pricing decisions in a competitive market, highlighting a company's successful price increase during the 2008 financial crisis. It illustrates how strategic adjustments in pricing can lead to improved client relationships and significant growth, contrasting the pitfalls of underpricing. The narrative emphasizes the importance of value-based pricing and the personal journey of adapting from agency ownership to coaching, showcasing the power of making transformative decisions.

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