8min chapter

The Frictionless Experience cover image

Click, Tap, Fail: A Friction-Free Framework for Better CX

The Frictionless Experience

CHAPTER

Exploring Customer Experience

A reflection on the various interpretations of customer experience roles by different organizations, including humorous instances like a tire store manager being titled as a 'customer experience manager'. The chapter discusses the importance of understanding and managing customer experience to improve brand image and customer satisfaction.

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